BrandAid is a free program for FMCG brands that are contributing to the fight against COVID-19 and the care of those affected by it—a partnership between brand identity firm The Goldstein Group and digital marketing agency Elemerce.
When it comes to making essential supplies and medicine, we know the work never stops—even in the midst of this global health crisis. As supply chains are strained and all hands are on deck, we want to help our constituency by offering pro-bono brand design and digital services. Whether you need crisis-targeted verbal messaging as you reprint sold-out product, or ways to reach more consumers online, we’re here to help and happy about the prospect.
This blueprint will include a full analysis of your current e-commerce trajectory including a proprietary e-sight sequence™ visual report of how consumers navigate your brand online particularly during the COVID-19 pandemic.
With your input we will identify your brand’s core identifiers and competitive white space in order to design eight engaging and relevant social media posts for your organization. This will include 100% custom social graphics, accompanying verbal branding, and publication services (optional), placing extra emphasis on content that is relevant to COVID-19 and your products.